NODE-SIDE.01SYNC
Consumer Wellness Brand
Builder
Building a consumer wellness brand with a partner.
In Development
Introduction
Work Experience
Side Projects
How I Work
Tools & Stack
SEC.01 — OPERATOR'S MANUAL
I'm a results-driven growth marketer with five years of experience across e-commerce, SaaS, healthcare, and agency consulting.
I build marketing systems end-to-end — from North Star Metrics and Value Architecture down to the martech infrastructure that brings the strategy to life. My approach blends data, creativity, and systems thinking, and I've managed ad spend of up to RM2M across Meta and Google.
What sets my work apart is an ecosystem-level perspective: I don't just run campaigns — I architect the channels, tools, and operations around one growth strategy. I'm big on mental models and multidisciplinary thinking.
Day-to-day, you'll find me thinking across channels, tools, and operations — wiring them around a single growth strategy so the whole system works as one.
SEC.02 — MAINTENANCE LOG
Work Experience
Aug 2025 — Present2XMarketing Operations SpecialistHybrid
Marketing ops across enterprise education clients — analytics, CRO, growth strategy.
2025 — PresentCheckpoint.xyzProduct ManagerIndie
Building DayLog and the Mapping of Metrics dashboard.
Jan 2022 — Dec 2025Teroka DigitalGrowth / FreelancerRemote
Freelance practice for SMEs: strategy, comms planning, campaign PM, and martech implementation — Notion systems, analytics visibility, workflow.
Mar 2023 — Nov 2024FAR CapitalDigital Marketing ManagerKL / Remote
Technical Product Manager, overseeing the whole far.academy ecosystem and lead gen campaign for the event "Sunday Session".
A lot of other stuff too.
Jun 2023 — Oct 2023AdasightGrowth MarketerAmsterdam / Remote
Managing the whole demand generation activities for the startup to find more ICP. Land 4 big client and reached monthly KPIs.
Improve the website's value proposition, deep dig in keyword semantics for startup positioning.
Mar 2022 — Jul 2022GroupMPerformance Marketing Executive
Media Buying, Media Planning, Marketing Analytics, Scaled-Up Marketing Operation, AdOps, Excel, Reporting.
It's cool to work with the best of the best. Corporate-wise.
Aug 2021 — Jan 2022NCIG (M) Sdn BhdDigital Marketing Executive
DTC Industry, Sales-led Growth, Marketing Analytics, Marketing Automation, Product Launch, Demographic Expansion, Community Building, Email/SMS Marketing.
Feb 2021 — Aug 2021MonocalGrowth Strategist
Growth Strategy, B2B Marketing, User Research, Google Ads, Google Analytics, Google Tag Manager, Facebook Ads, Facebook Pixel, Chatbot, Content Marketing, Automation.
Paying tribute to the OG agency, cause that's where I started.
SEC.03 — SIDE PROJECTS
Side Projects
NODE-SIDE.02LIVE
Book Series
Writer
Writing the Order Series.
Visit →Active
NODE-SIDE.03IDLE
Metrics Management Dashboard
Product Developer
Auto-reporting dashboard for performance marketers
Prototype
SEC.04 — OPERATING SEQUENCE
How I Work
My systematic approach to building and marketing products
Define the core problem
Before building anything, I dig deep to understand the real problem users face. No assumptions, just research.
- User interviews and surveys
- Market research and competitive analysis
- Problem validation through data
Align metrics to user behavior
I establish clear success metrics that reflect actual user value, not vanity metrics.
- Define leading vs lagging indicators
- Set up proper tracking and attribution
- Focus on metrics that matter to business outcomes
Launch with focus, test fast
Start small, launch early, and iterate based on real user feedback and data.
- MVP approach with core features only
- A/B testing for optimization
- Rapid experimentation cycles
Evaluate by MER, retention, feedback
Success isn't just about acquisition - it's about sustainable growth and user satisfaction.
- Marketing Efficiency Ratio (MER) analysis
- Cohort retention analysis
- Qualitative feedback loops
Systematize what works
Once something works, I document it, automate it, and scale it systematically.
- Process documentation and SOPs
- Marketing automation setup
- Scalable systems and workflows
SEC.05 — SWITCHBOARD
Tools & Stack
The switchboard — what's wired in, by function
Paid Acquisition
Google AdsMeta AdsTikTok AdsLinkedIn Ads
Retention
KlaviyoBrevoDiscordAWS SES
Web
WordPressShopifyReact
Analytics & Experimentation
GTM/GA4PostHogMixpanelAmplitudeOptimizely
Behavior & Heatmaps
HotjarClarityMouseflow
CRM & Automation
n8nHubSpotBouncerMake.com
Data Pipeline
AirbyteMotherDuck